Entrepreneurship is the process of designing, launching and running a new business, i.e. a startup company offering a product, process or service. It has been defined as the "...capacity and willingness to develop, organize and manage a business venture along with any of its risks in order to make a profit."
When you’re first thinking through an idea, it’s important not to get bogged down in complexity. Thinking simply and clearly, is hard to do.Richard Branson