May 07, 2017: Preeti instant noodles, an Asian Thai Foods’ product has launched ‘Bhok Jaruri Cha’ campaign. “Preeti noodles started the campaign to identify the hunger of general people of doing something productive with their life.
Under the campaign, the company has exemplified different personas who succeeded in their sectors because of their hunger of making difference to the society. Preeti has selected celebrities like Mahabir Pun, Nisha Adhikari and Indira Ranamagar for the campaign. Pun is a teacher, social entrepreneur and an activist known for his extensive work in applying wireless technologies to develop remote areas of the Himalayas, also known as the Nepal Wireless Networking Project. Preeti opined that Pun had the hunger of driving the society towards prosperity and well being.
Similarly, Nisha Adhikari had hunger of success that led her to summit Mt Everest successfully. Likewise, Indira Ranamagar has hunger of helping poor and underprivileged children which she fulfills by operating a non-government organization (NGO) to shelter them.
Therefore, the company, through the campaign, has tried to convey the message that hunger is the basic component to succeed in any sector and one should not quit before achieving desire result.