February 21, 2018: Coca-Cola Nepal has launched a campaign entitled ‘Coke Khaam Russia Jaam’, under which it will send 40 of its consumers to watch the Fifa World Cup 2018 live in Russia. The campaign allows its consumers to win a sponsored trip to Russia to watch the football extravaganza, which is held once in every four years.
In addition to the offer, 200 consumers will win Fifa World Cup merchandise items like speakers, headphones, pen-drives, among others on a daily basis for the next 60 days. Likewise, two lucky winners will also get a 24-inch LED TV every week.
To participate in the campaign, customers have to SMS the unique number, which is behind the wrapper of the Coke bottle, to 37722.
The global brand has been sponsoring the World Cup since 1978. This year, the World Cup begins on June 14.