TikTok Reveals Nepal’s Top Searches of 2025: a Glimpse into Culture, Lifestyle, and Trends
Kathmandu – TikTok has released its annual list of top searches in Nepal for 2025, providing a unique snapshot of what captured the curiosity, imagination, and attention of Nepalis over the year. From festival inspiration and popular destinations to local celebrities and trending recipes, the data reveals how the platform is increasingly shaping discovery, information sharing, and everyday decision-making in Nepal.
TikTok as a Discovery Tool in Nepal
Umais Naveed, Content Operations Lead for South Asia at TikTok, highlighted the evolving role of TikTok Search: “Nepalis aren’t just watching videos—they are actively seeking context, inspiration, and real-time recommendations. Whether it’s tracking sports highlights, planning trips, following viral trends, or learning new skills, TikTok is becoming an integral part of daily life.”
The platform has increasingly been used as a practical tool for navigating real-life decisions. Searches around festivals, recipes, and local events indicate that TikTok is blending entertainment with everyday utility.
Trends in Nepal’s Top Searches
TikTok’s insights reflect multiple dimensions of Nepali society, including entertainment, culture, sports, and lifestyle:
- Showbiz Celebrities
Nepalis showed the strongest interest in local film and television personalities, reflecting ongoing fascination with the entertainment industry:
- Priyanka Karki
- Rajesh Hamal
- Swastima Khadka
- Rekha Thapa
- Madan Krishna Shrestha
- TikTok Creators
Creator-driven content continues to dominate discovery, demonstrating TikTok’s role in fostering homegrown talent:
- Simpal Kharel
- Ashma Bishwokarma
- Rachana Rimal
- Anmol KC
- Anna Sharma
- Sports Icons
Both domestic and international sports stars captured attention, showing a blend of local pride and global sports engagement:
- Samba
- Bimal Gharti Magar
- Dipendra Singh Airee
- Mbappe
- Messi
- Popular Destinations
Travel and adventure remain central to Nepalis’ search interests, highlighting TikTok’s influence in shaping tourism choices:
- Mustang
- Manang
- North Annapurna Base Camp
- Pashupatinath Temple
- Bhimsenthan Mandir
- TV Shows & Movies
The list points to a mix of global and local entertainment preferences:
- Big Boss
- Paran (movie)
- Jerry on Top (movie)
- Jari 2 (movie)
- Roadies Season 7
- Trending Moments
Cultural and national events dominated real-time search activity:
- Teej
- Kukur Tihar
- Miss Grand Nepal
- Routine of Nepal Banda
- NPL Season 2
- Soundtracks & Songs
Music continues to drive online engagement, with several viral tracks becoming household staples:
- Thumak Thumak Janiye Mahiye De Nal
- Ice Cream Khaoungi Kashmir Jaungi
- Maya Garnu La by John Chamling
- Wakka Lagdo Sansara
- Sari Layara Aaya Vani
- Food & Recipes
Food-related searches reveal TikTok’s impact on culinary discovery and traditional practices:
- Hatkyula Fruit
- Steam Chicken recipe
- Sel Roti recipe
- Singhada recipe
- Pakku recipe
Key Insights and Implications
- Cultural Resonance: Search patterns show Nepalis actively engage with their heritage, festivals, and local cuisine. TikTok serves as a bridge connecting culture with digital consumption.
- Travel & Tourism Influence: Interest in destinations like Mustang, Manang, and Annapurna Base Camp underscores TikTok’s emerging role in travel planning and domestic tourism promotion.
- Local Creators Driving Engagement: Nepali TikTok creators are becoming influential sources of information, entertainment, and inspiration, shaping trends across age groups.
- Global-Local Blend: Searches reflect a fusion of Nepali and global culture—from international sports stars like Messi and Mbappe to local festivals and cuisine.
- Information Hub: TikTok Search is not just for entertainment; it is increasingly used as a tool for practical decision-making, such as recipes, travel tips, and event updates.
Looking Ahead
TikTok’s 2025 data highlights a growing ecosystem where content discovery, creativity, and real-life relevance intersect. For brands, creators, and cultural institutions, this presents an opportunity to engage with Nepali audiences through meaningful, context-driven content.
As 2026 approaches, TikTok plans to continue supporting creators, fostering cultural exchange, and providing tools that help Nepalis find inspiration and information in both everyday life and special moments.
This year’s top searches offer a compelling reflection of Nepal’s cultural, social, and digital pulse—demonstrating how short-form content platforms are shaping how people connect with trends, traditions, and each other.
