Coca-Cola Nepal Launches FIFA World Cup 2026 Campaign with Star-Studded Reveal

Kathmandu – Coca-Cola Nepal has officially launched its FIFA World Cup 2026 campaign with a special event in Kathmandu, bringing together some of Nepal’s most prominent names from sports and entertainment.

The event marked the unveiling of Coca-Cola Nepal’s newest brand ambassador, the introduction of Coke + FIFA campaign stars, the release of campaign audio and visuals, and a first look at the limited-edition official Coca-Cola FIFA packs that will soon be available in the market.

Speaking at the event, Bottlers Nepal Managing Director Ajay Konale said the campaign is not only a celebration of football but also an effort to bring the excitement and global spirit of FIFA closer to Nepali consumers. He added that through exclusive FIFA Coca-Cola packs, activations, and upcoming surprises, the brand hopes to create memorable experiences for fans while strengthening Coca-Cola’s place in moments of joy and celebration.

A major highlight of the event was the announcement of actor Pradeep Khadka as Coca-Cola Nepal’s newest brand ambassador. Addressing the media, Khadka expressed his खुशी at joining the brand and said he was excited to begin the journey with Coca-Cola.

Coca-Cola Nepal also introduced three notable faces of the campaign — Nepal national football team players Anjan Bista and Anjana Rana Magar, along with actress Swastima Khadka. The trio shared their thoughts on football’s growing popularity and the sense of unity and excitement it brings to people across the country.

The event concluded with the first public showcase of the new FIFA-themed packaging, along with screenings of the official Coke Anthem, the FIFA World Cup TVC, and the FIFA promotional advertisement.

Coca-Cola’s partnership with FIFA remains one of the longest-running collaborations in global sports, with official ties dating back to 1974 and FIFA World Cup sponsorship since 1978. In Nepal, Coca-Cola has maintained a strong presence for over five decades, and the new campaign aims to connect that global legacy with the passion of Nepali football fans.