eSewa Unveils “Lakhau Lakh Shubhakamana” Remittance Campaign to Welcome New Year 2026
Nepal’s first and leading digital payment service provider, eSewa, has announced a major New Year promotional campaign titled “Lakhau Lakh Shubhakamana”, aiming to reward users who send remittances to Nepal through its platform. Launched officially on December 15, 2025 (29 Mangsir) in Kathmandu, the campaign is designed to celebrate the arrival of the English New Year 2026 while strengthening the use of secure and formal digital remittance channels.
With millions of Nepalis working and living abroad, remittance continues to play a crucial role in supporting households and driving the national economy. Recognizing this contribution, eSewa has introduced this campaign to both appreciate overseas Nepalis and encourage them to use reliable digital platforms for sending money home. The initiative reflects eSewa’s broader vision of expanding digital finance adoption and reinforcing trust in formal remittance systems.
Under the “Lakhau Lakh Shubhakamana” scheme, users who send remittance to Nepal through eSewa for foreign employment or personal purposes will automatically qualify for attractive cash rewards. One of the key highlights of the campaign is its multi-tiered reward structure, which offers participants repeated opportunities to win throughout the campaign period.
Every week, four lucky participants will be selected through a transparent lucky draw process. Each weekly winner will receive cash prizes of up to NPR 26,000. This weekly reward mechanism is expected to maintain consistent engagement among users and keep excitement alive as the New Year approaches. In addition to the weekly prizes, the campaign also features a highly appealing grand bumper prize. One fortunate participant will win a cash reward of NPR 202,600, making it one of the most lucrative New Year remittance campaigns currently available in Nepal’s digital payments space.
eSewa has emphasized that all winners will be selected fairly through a lucky draw system, ensuring equal opportunity for every eligible remittance sender. Transparency and customer trust remain central to the company’s promotional approach.
Speaking at the campaign launch, eSewa Chief Executive Officer Jagadish Khadka explained that the initiative was created to combine celebration with meaningful financial benefits. He stated that the campaign not only marks the New Year 2026 but also honors the contribution of remittance senders who play a vital role in sustaining Nepal’s economy. Khadka extended warm New Year wishes to all eSewa users, expressing hope for happiness, peace, and prosperity in the year ahead.
The campaign has a broad international scope, reflecting the global presence of the Nepali diaspora. Remittance sent to Nepal via eSewa from countries such as the United States, the United Kingdom, Canada, South Korea, Japan, Romania, Malaysia, the United Arab Emirates, Saudi Arabia, and other destinations will be eligible under the scheme. This wide coverage ensures that Nepalis working across different regions can participate easily by choosing eSewa as their preferred remittance channel.
Beyond promotional rewards, the “Lakhau Lakh Shubhakamana” campaign also supports Nepal’s long-term goals of financial inclusion and digital transformation. By encouraging the use of regulated digital platforms, eSewa aims to reduce reliance on informal money transfer methods that often lack security and transparency. Digital remittance not only offers speed and safety but also helps integrate recipients into the formal financial ecosystem.
Over the years, eSewa has evolved from a basic digital wallet into a comprehensive financial services platform, offering utility payments, mobile top-ups, ticketing, online shopping, and banking integration. This New Year campaign further reinforces eSewa’s position as an innovation-driven and customer-focused company committed to delivering value beyond transactions.
As 2026 approaches, eSewa’s “Lakhau Lakh Shubhakamana” campaign stands out as both a celebration and an incentive, offering overseas Nepalis a rewarding reason to send money home digitally while looking forward to a more connected and financially inclusive future.
