Kathmandu, September 30, 2026 — Bajaj Auto has appointed Nepali mixed martial artist Rabindra Dhant as the brand ambassador for its Pulsar NS motorcycle series in Nepal. The company announced the partnership on September 30.
The partnership is built around the theme “Raw Power Meets Raw Power,” connecting Dhant’s image of strength, speed and confidence with the performance-focused identity of the Pulsar NS range. According to the company, Dhant will appear in upcoming brand communications, advertising campaigns and consumer engagement activities for the series.
Dhant is a prominent Nepali MMA fighter who became the first Nepali fighter to win a Matrix Fight Night (MFN) championship, claiming the bantamweight title at MFN 17 in 2025.
More recently, Dhant advanced to the Road to UFC Season 5 final after defeating New Zealand’s Kasib Murdoch by split decision in Shanghai in August 2026. He had earlier defeated the Philippines’ Kimbert Alintozon by TKO in the tournament’s opening round.
Bajaj said the collaboration will be used to highlight the power, performance, design and technical features of the Pulsar NS motorcycles while strengthening engagement with young riders and motorcycle enthusiasts in Nepal.
The appointment comes through Hansraj Hulaschand & Co. Pvt. Ltd., the sole distributor of Bajaj motorcycles in Nepal, according to Bajaj Auto’s Nepal website.
Photo Source: Pulsar Nepal
