Kathmandu — Ather Energy has launched its Ather Upgrade Festival in Nepal, offering customers benefits of up to Rs. 1 lakh when purchasing a new electric scooter.
The eight-day promotional campaign, introduced by Ather’s authorised Nepal distributor Vaidya Energy Pvt. Ltd., is running from Kartik 15 to Kartik 22, 2083, at participating Ather Experience Centers across the country.
The campaign has been introduced during the festive season and is aimed at customers considering an upgrade to electric mobility. Customers can also explore exchange options for their existing two-wheelers, with benefits depending on the applicable terms and conditions.
Ather currently offers its 450 series and Rizta series in Nepal, providing options for customers looking for performance-focused and family-oriented electric scooters.
The scooters feature technology and convenience features such as Google Maps navigation, touchscreen dashboards, cruise control and Magic Twist. Selected models also come with battery warranty coverage of up to eight years, subject to the relevant warranty terms.
The festival is being offered through participating Ather Experience Centers in Kathmandu Valley, Pokhara, Chitwan, Itahari, Butwal, Janakpur, Biratnagar, Dharan, Nepalgunj, Surkhet and Dhangadhi, among other locations.
The festive offer comes as Nepal’s electric two-wheeler market continues to expand, with manufacturers and distributors introducing new products and promotional schemes to attract consumers.
The campaign gives customers an opportunity to explore Ather’s electric scooter range and exchange options while considering a shift toward electric mobility during the festive shopping season.


