TikTok celebrates Tihar: A global festival of lights

TikTok hosted a vibrant Tihar celebration event in Nepal to commemorate the festival of lights as a part of its global Diwali campaign. The event brought together popular Nepali TikTok creators and artists to share their unique traditions and create inspiring content. The event brought together popular TikTok creators and artists like Wangden Sherpa, Roneeshma Shrestha, Rehan Shrestha, Sushma Karki, Anish Tamang, Eva Giri, Mohan Adhikari, Manjita Manandhar, Prajina, Anjana Aryal and many more. It was a fun-filled evening where creators celebrated Tihar together with the hashtags #Tihar2024 and #TiharAayo.

TikTok’s Tihar celebration offered a range of engaging activities for creators to participate in. The guest creators shared fun content related to Tihar, showcasing traditional customs and festive attire. Creating a festive celebration also included fun activities such as lighting diyas, performing traditional deusi bhailo dances, creating rangoli designs with eco-friendly colors and flowers, enjoying stand-up comedy, and participating in pottery activities. A live Nepali band added a touch of authenticity to the celebration.

TikTok aims to create a sense of community and belonging among its users. The Tihar campaign provided a platform for people from diverse backgrounds to connect and celebrate different cultures and traditions. By hosting this event, TikTok aims to strengthen its position as a leading global platform that inspires discovery, creativity, and a sense of belonging.

Tihar is celebrated worldwide that symbolizes the triumph of light over darkness and good over evil. It is a time for joy, prosperity, and togetherness all over the world. However, in Nepal, Tihar signifies the importance of family, nature, animals, oneself and harmonious coexistence in society. People believe that good luck comes with this celebration. Tihar not only honors elders and family but also respects oneself. During Tihar, homes, temples, and workplaces are cleaned and illuminated with diyas, candles, and marigold flowers. Tihar also celebrates the special bond between siblings. During this time, makhmali flower garland is used as it is believed that makhamali never gets wilts and withers. This also carries a significance that it symbolizes a strong and enduring relationship between siblings.

TikTok is a global platform that allows users to create and share high quality videos. Its mission is to make joy accessible to everyone, and it empowers users to express themselves freely, explore new interests, and connect with people from around the world.